Carrefour’s CSR methodology is made up of four iterative steps: review and improve the strategy and aims, schedule, act and innovate and assess performance – while ensuring risk management. Change is implemented in a shared and operational fashion alongside the countries, stores and all of the business lines. The focus is on innovation as a means of driving creativity and catalysing the development of new solutions – ideas are pooled and everybody is involved. Dialogue with our stakeholders is central to the approach.
In 2012, Carrefour carried out an assessment of its responsibilities based on the seven questions set out in the international ISO 26000 standard defining CSR:
— Incorporate Social Responsibility in decision-making
— Take action to promote the upholding of human rights in all countries in which we work
— Aim for our stores to have a positive impact on the environment and combat waste of all kinds
— Conduct our business fairly and ethically
— Get involved at a local level in the areas in which we operate
— Create working conditions that are beneficial for everyone
— Sell products that are safe and healthy and which protect the environment
Following an initial assessment, Carrefour conducted a preliminary practical analysis in 2014. In 2016, Carrefour entrusted an external third party with updating the map and the materiality of the aims, which involves a documentary review and assessing expert stakeholders – internal and mainly external.
The aims are classified and selected for their relevance based on their importance for the stakeholders and their financial and regulatory impact, the effects they have on the Group's business and relations with investors, clients and employees, and their influence on the Group's reputation.
The new materiality matrix lays out eight major aims to do with risks and CSR opportunities and stakeholders' expectations, covering the following topics:
— sustainable relations with suppliers and working conditions at suppliers' places of work;
— employees' relations and working conditions (health and work-life balance);
— product quality and labelling;
— environment (energy and waste in particular).
This new matrix asserts the preponderance of these issues in Carrefour's strategy. The fact that these issues are covered by the Carrefour Group's current CSR strategy confirms the suitability of its CSR programme.
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