An innovative store opens in Warsaw to provide customers with even more services
A new hypermarket opened on 13 December in Warsaw. Its customers will be able to take advantage of its brand-new, completely original digital solutions, as well as range of new commercial concepts, including m-commerce type services, a restaurant right in the heart of the store and a line of checkouts that is not quite what they'll be expecting.
It features nearly 13,000 food products over a sales area of around 2000 m². Customers looking for organic or gluten-free items – or products for diabetics – will be able to choose from around 800 products. The healthy food product assortment also includes the "Fresh produce market", where customers can choose from a wide selection of fruit and vegetables. The hypermarket also stocks a wide selection of cooked meat products, cheeses, fish, bread and World Cuisine products. And for beer lovers, Carrefour sells a wide selection – a few hundred regional beers – in the alcoholic beverages section.
Customers can order any food products that are unavailable in the store via one of the 19 interactive screens – a new concept developed by Carrefour. Customers will need the Mon Carrefour app on their phones to place an order. Their shopping is then delivered to whatever address they specify anywhere in Warsaw, or it is prepared so they can pick it up from a Coolomat outside the shopping centre (parcel deposit system specifically designed for food products). With this new service, customers can now access any of the 16,500 food products available online at eCarrefour.pl, and around 6000 non-food products available at Carrefour.pl.
The other new feature which is not available in other Carrefour stores is the dedicated restaurant area. This is right in the centre of the Carrefour PRO store, next to the "Fresh produce market" section. Aside from the ready-made dishes on sale (salads, sushi, tapas, pastries and fresh fruit juices), customers will be able to choose from a selection of meat-based, fish-based or vegetarian dishes prepared on site for lunch.
The line of 5 traditional checkouts and seven self-service checkouts has been designed in a somewhat different way. Instead of being at the store's entrance, it is right in the middle – like in duty-free or clothes shops. This makes the store more open to customers. And like other hypermarkets in Poland, the store features checkouts for use with the Scan&Go service. Customers can use this service to scan their articles. They can then pay with their mobile phones and an electronic Masterpass-MasterCard wallet. And next to the Customer service point, a “Facturomat” machine has been installed. Customers will be able to use it to generate receipts for their purchases themselves.
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