Carrefour Drive opens a first pick-up point on a technology campus in Belgium
Carrefour has just opened its first pick-up point on the Corda Campus. This is the first Carrefour Drive on the technology campus that hosts more than 200 innovative companies and where some 3000 people work.
Since January 10th, the 3000 or so people who work on the Corda Campus – Hasselt's tech campus – are able to shop online and then have their shopping delivered to their workplace. The procedure they need to follow is very simple: they just go to www.drive.be/corda and then shop from a selection of 15,000 different products. If they get their orders in before 11 AM, their shopping will be delivered on the same day, between 4 PM and 7 PM. For the time being, the service is available on Mondays, Wednesdays and Fridays.
The Corda Campus Carrefour Drive is a pop-up service right in the heart of the tech hub. The shopping that people order is prepared and then stored on shelves, or if necessary, in refrigerators or freezers. Carrefour has also planned a number of special launch offers which should encourage potential customers to try out this new service.
Stealing a march
In November 2013, Carrefour was the first retailer in Belgium to launch the "drive pick-up point" concept, whereby people could take delivery of the shopping they had ordered online without having to get out of the car. In the years that followed, Carrefour continued to expand the service, stealing quite a considerable march over its competitors. 2017 was an exemplary year in this respect. Indeed, Carrefour opened some 100 new pick-up points. What's more, Carrefour was the first – and is so far the only – retailer to provide a home delivery service (or a service to a specified address) five times a week across Antwerp, Western Flanders, Flemish Brabant, Walloon Brabant and Brussels. Last year also saw the start of trials with Bringr (which has since become Parcify), a service that people can use to send orders to Carrefour convenience stores and then have their shopping delivered to their homes. And in December, the chain announced that 16 of its stores could now deliver orders submitted online in only 4 hours.
Carrefour has confirmed that it is still in discussions with other companies about opening up Drive pick-up points at their sites.
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