The first Aubert Shop-in-Shop opens at the Carrefour Hypermarket in Claye-Souilly


Carrefour and Aubert - partners in families’ day-to-day living - are taking the innovative step of opening the first Aubert Shop-in-Shop in the Claye-Souilly store in Seine-et-Marne. This 300m2 space will offer an assortment of some 4,000 premium products in addition to the childcare offering already carried by the store. Through their partnership, Carrefour and Aubert are optimising synergies in terms of product quality and appeal for increasingly demanding young parents.

The Aubert Shop-in-Shop, a unique experience in the heart of Carrefour
The concept reflects the shared aim of Carrefour and Aubert to provide consumers with new buying experiences through a unique premium format that will resonate with every family.
The partnership gives the specialist brand total autonomy in its choice of baby, hygiene, textile and childcare products, which will then all complement Carrefour’s childcare offering.
Aubert, a leading expert in childcare products, has chosen to focus on technically advanced products (excluding food), combining optimum baby comfort and safety with products not previously found in supermarkets and hypermarkets. And to guarantee a special customer experience, this Shop-in-Shop is run by a team of trained Aubert advisers to support consumers in their needs and choices.
This selective offering, which is complementary to that of Carrefour in both equipment and inspiration, aims to meet the requirements of every type of family whose childcare budget is key to their expenditure.

Download the press release (pdf 463.56 KB)

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